Multilingual Instagram account. How can you do it correctly?

Know your followers

Today Instagram is the most popular social media platform that exists and people of all ages and backgrounds are trying to optimize their usage of it. Everyday users aspire to be influencers while brands explore the enormous range of opportunities Instagram offers in marketing. Instagram is a multifaceted digital platform but many users only scratch the surface of its potential by concentrating solely on videos and photos and forgetting elements such as text content, stories, and biographies which connect Instagram to the internet and larger world around us. Of course text is inherently linked with language and language is a powerful tool in breaking barriers to reach target users. Here are several tips to ensure you feel comfortable and confident in managing a multilingual Instagram profile.

Like any well-thought out social marketing strategy, you must first analyze your present situation, before you can plan for the future. This means conducting light research on your current international followers and their locations. You can do this easily by logging into Instagram and finding the Analytics section. There you can view certain demographics of your followers, including location. If you do not have an active Instagram, take a few minutes now to get one up and running!

Overcoming Instagram obstacles

Creating and maintaining a multilingual profile is more difficult with Instagram than other social media platforms such as Facebook because you are unable to offer specific language versions to your international users. Here we offer you two alternative solutions:

  • Use one account and write your text in two languages
  • Create specific accounts for each desired user location

While the first option is less time consuming and resource draining, you will be limited to writing shorter texts and only targeting two languages such as English and, for example, French. This is because all of the text you write will be repeated in the alternate language. While this option may seem restrictive, you must remember that many internet users are bilingual and by simply offering texts in both Polish and English you will still expand your reach tremendously.

If time and resources allow, creating language specific accounts for each desired country is a great option and a tactic employed by larger companies such as Netflix, Samsung, Adidas etc. This will also allow for personalization in advertising campaigns. If your operation is small enough, English and your local language will suffice. Our service, lingy provides professional translations so you are able to share translated posts which are error free unlike translations from such sites as Google Translate. So while this option allows for easy interaction with followers, it also requires more time and energy to operate multiple accounts.

Our final tip on this matter is for those who wish to manage accounts on multiple social media platforms simultaneously. We recommend Hootsuite which is a platform that assists you in planning posts and staying on top of responses from all of your accounts. Hootsuite makes things simple by displaying all you need to know on one administrative screen. Fees range from EUR 25.00 to EUR 599.00 a month but can prove worthwhile for multilingual Instagram accounts.