Preparing a webinar and its translation
Webinars are becoming more and more popular these days. This isn’t surprising since people are looking for ways to organise their own time better, both when it comes to the private life and work. It is also a safe form of meeting, especially useful during periods of epidemics or other virus-related threats. How to prepare a webinar and translate it?
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A webinar – what is it?
Let’s start with a brief definition. What is the definition of a webinar? According to kompan.pl, it is a training course or an online seminar that is conducted in real time using webcast technology. To put it in simpler words: it is an online meeting using data transfer over the Internet, in which audio and video are transmitted live.
Why is it worth organising webinars?
The fact that a webinar takes place on the Internet has many benefits. Mostly, when it comes to the organisation. As a participant, you do not have to travel several hundred kilometres to take part in an event. You don’t even have to leave the house!
As a webinar organiser, you will appreciate the fact that it is a low-cost undertaking. You don’t have to cover the costs of renting a room or renting equipment such as headphones for the participants. You can safely allocate a larger budget to promote the webinar. Although there are costs associated with purchasing access to an online platform, it will still be much cheaper than renting a conference room.
How to organize a webinar?
As you can see from the above definition, in order to organise a webinar, you will first need access to a tool that supports the webcast technology. Does that sound complicated? In fact, it’s quite simple, and you’ve probably used such a tool at least a few times before. Have you ever chatted using Google Hangouts, Skype or Zoom? These tools are based on webcast technology.
If you want to organize a webinar, you can safely use the above tools for communication. Keep in mind that you will find many other solutions on the market, which are intended strictly for organizing this type of online events. Besides those listed above, it is also worth paying attention to Jitsi, which is an open-source platform that you can install on your own server. This will prevent overloading the server capacity.
What are paid webinar tools?
In addition to the free tools, there are also quite a lot of paid solutions available on the market. You may need them when you plan a large number of participants to attend your event. The most popular tools for organising webinars include:
· Zoom with a paid license;
· Expertise.tv with a paid license;
· Webex with a paid license;
· AnyMeeting with a paid license;
Which one will suit you best? This depends on your needs, expectations and preferences. Most of these platforms are available for free in a limited version or offer a trial version. Test them and decide which tool will suit you best to accompany your daily activities.
Translation via Zoom
Of all the platforms mentioned above, Zoom seems to be a more interesting one. Especially when you think about organising a multilingual webinar with participants from different countries of the world attending it. Quite recently, the developers of this webinar tool added a feature making it possible to ensure simultaneous translation to the attendees.
How does this actually work? It’s quite simple. When setting up your webinar, you decide which participant has the Translator status. Next, you define which language you want to translate to. You do the same for each language pair.
During the webinar, participants decide whether they need translation and choose their respective language, picking the right panel. They will hear two languages, where 80% will be the translation volume and 20% will be the original speaker volume. That’s actually it. Everything is simple, pleasant, and most importantly, effective from the point of view of business.
Translating a webinar using other platforms
Among all the most popular webinar tools, only Zoom has implemented a simultaneous translation option. Other platforms offer no option to define which participant will be the Translator. Consequently, the only possible way is to provide consecutive interpreting, where the speaker makes a part of their speech first and this is followed by translation. Hence this method of translation is sometimes called post-translation.
This involves some complications in the case of multilingual webinars. In practice, consecutive interpreting of an online event can only take place for one foreign language. So, for example: the participants speak English, while the speaker speaks German. Due to technical reasons, translating a webinar into several other languages is simply not possible. When you use platforms other than Zoom, you can only provide translation from one language, to another, as opposed to many languages.
Specialised simultaneous translation tools
In addition to webinar tools, there are also quite a lot of platforms on the market dedicated exclusively to simultaneous interpreting. So if you do not like the solutions offered by Zoom, you can try using other tools that are not designed sfor organising webinars. You can take into account the following options:
· SPEAKUS and VERSPEAK
Which of these solutions are worth choosing? It always depends on your needs, expectations, and features offered by a given tool. It’s interesting to note that some of these solutions also function as an addition to webinar tools (INTERPREFY, for example). You can use it as an additional module, e.g. for Zoom, Webex or other platforms.
How to use webinars for business purposes?
You already know some of the available webinar tools, how to translate webinars as well as some of the dedicated platforms for simultaneous translation. How can organising such events help you achieve your business goals? Can you use webinars to sell your products and services? Of course! But there’s one condition. You will have to define a specific goal to achieve and you will adjust everything to it.
You can use webinars for the following purposes:
- As a lead magnet for acquiring contacts – most often in the form of free webinars;
- As an additional sales channel – during a free webinar you can offer your products or services;
- Additionally, it is worth offering a limited discount;
- For creating the image of an expert – most often webinars in the form of Q&A will serve for this purpose. It is a good idea to set a small participation fee in this case;
- For training your staff members;
- As an additional channel for acquiring revenues through training courses relating to your area of expertise.
The above ideas are only examples of activities that you can undertake using webinars. Due to the attractiveness of providing information, webinars can be used very widely. In fact, you are only limited by your imagination (or your marketing department’s imagination).
How to prepare a webinar and translate it?
How to prepare a webinar? You will need one of the tools that use webcast technology for this purpose. Some of them offer features that allow you to provide simultaneous translation to the attendees. Other tools can also ensure translation through dedicated platforms. Webinars will make it possible for you to achieve your business goals confidently, both when it comes to sales and marketing. The most important rule is to clearly define the goal you want to achieve and adjust all activities to it. Proper planning is always the key to success!
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